John Olofson opened OLOFSON HAUTE COIFFURE in Brompton Rd in 1953. The salon established a reputation as the COURT salon for the Queen’s Courtiers and friends and was in direct competition with RAYMONDE (Teasy Weasy), the first 'Celebrity Hairdresser'.
Describing how he started his career in the 1960s, Daniel Galvin is quoted as saying: “So I wrote to Olofson, the top salon, which was famous for serving a Society Clientele. I took a position as a junior colourist."
OLOFSON kept its reputation intact as others came and went. In 1993, Geoffrey Flanders bought OLOFSON and merged it with his own Knightsbridge Salon, EQUUS (named as a salute to the Peter Schaeffer play and the location in Cheval Place).
Geoffrey's renown as a colourist had created a client list that included: Jackie Onassis, Elizabeth Taylor, Richard Burton, Isabella Blow, Maggie Smith, The Duchess of Westminster, Princess Michael of Kent, Nan Kempner, Arianna Huffington, King Hussein, Queen Noor & the Jordanian Royal children.
Complementing the Equestrian theme, the Merger of OLOFSON and EQUUS created a thoroughbred salon amongst a field of also-rans. The Thespian link is continued today by employing a team of young “Resting” Actors as Shampoo Assistants.
Knightsbridge has become a shadow of its former self, so in August 2012 EQUUS moved to the chic enclave of LAUNCESTON VILLAGE in Kensington. Exclusive and full of charm, it has a country feel yet is only a short walk from Kensington Palace.
EQUUS spans the decades and brings the depth of this knowledge with it. In a fast changing world, there are still some things that remain sacrosanct and a loyal and trusted Hairdresser is now more necessary than ever.